Fly High, Stay Chic: YSL dazzled with aviation-themed pop-up in Tokyo Haneda

YSL Beauté Travel Retail Asia Pacific and JATCo (Japan Airport Terminal Co) last month revealed a spectacular aviation-themed animation at Tokyo Haneda Airport (International Terminal). The first-of-its-kind installation runs from 13 December until the end of January. Haneda Airport International Terminal is operated by Tokyo International Airport Terminal Corporation, with JATCo a leading shareholder. The…

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YSL blossomed in Bangkok with Mon Paris Parfum Floral

Yves Saint Laurent Beauté took over Bangkok’s King Power Downtown Srivaree Complex wit a blossoming pop-up to launch the brand’s new fragrance – Mon Paris Parfum Floral.  The ‘Make it Yours’ pop-up was peak personalisation, where customers embarked on a ‘romantic journey’ to discover the new chypre and white peony elements of YSL Beauté’s new…

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Yves Saint Laurent Beauté brings ‘Rock & Roll’ to CDF Haitang Bay

Rock and Roll isn’t something often used to describe Duty Free shopping — but Yves Saint Laurent Beauté’s latest pop-up shows us that it really should be! In an edgy new collaboration, Yves Saint Laurent Beauté and China Duty Free have taken over the CDF Mall in Hating Bay with their new ‘Make it Yours’…

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