The Shilla Duty Free celebrates Beauty&You’s star-studded anniversary in Hong Kong Airport

The Shilla Duty Free’s Beauty&You concept celebrated its first anniversary with a star-studded celebration in Hong Kong Airport on 30 July. The celebration marked the launch of the ‘Beauty&You Anniversary Pop-up’ along with several exciting experiential activations and promotions throughout the summer. The anniversary pop-up is located on Level 6, Departures East Hall South Terminal…

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The ‘First Class Beauty’ Campaign kicks off in Causeway Bay

DFS celebrated the launch of its sixth annual First-Class Beauty campaign, which kicked off with a spectacular party at T Galleria Beauty by DFS in Causeway Bay, Hong Kong on 1 August. This year’s theme is called ‘Your One-Stop Beauty Destination’ and showcases ‘the best of beauty’ from more than 40 leading brands. It offers…

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Caroline Herrera ‘goes for gold’ with the exclusive pre-launch of Good Girl Glorious Gold collector edition

Carolina Herrera has pre-launched the latest collector’s edition of Good Girl Glorious Gold in DXB (Dubai International Airport). It will be available exclusively in Dubai Duty Free until the 31st July.  The Good Girl Glorious Gold collector edition fragrance is the fourth collector edition in the Good Girl range. It was designed by perfumer Louise…

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#WONDERLUST: Michael Kors brings a tropical treasure-hunt to New York City

Michael Kors has launched a fabulous new digital campaign to promote the Michael Kors Wonderlust Eau de Parfum Collection. The campaigns starring Gigi Hadid soaking up the sun in the Turks & Caicos, inspiring us to panic-buy some pink swimwear and fly to the nearest island paradise so we can scrapbook about our new favourite…

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YSL blossomed in Bangkok with Mon Paris Parfum Floral

Yves Saint Laurent Beauté took over Bangkok’s King Power Downtown Srivaree Complex wit a blossoming pop-up to launch the brand’s new fragrance – Mon Paris Parfum Floral.  The ‘Make it Yours’ pop-up was peak personalisation, where customers embarked on a ‘romantic journey’ to discover the new chypre and white peony elements of YSL Beauté’s new…

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First Class Beauty with DFS

This August DFS will be transforming 25 DFS and T Galleria by DFS Stores into ‘a whimsical wonderland of beauty treats’ featuring exclusive products and experiences by 40 of your favourite beauty, skincare, and make-up brands.  This year, the First Class Beauty Campaign will be making one-stop-shop-beauty destinations that offers a curated selection of different…

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Discover the three-axis of Guerlain at Changi T3

In exciting pop-up news, The Shilla Duty Free and Guerlain have collaborated on a new ‘three axis pop-up store’ in Changi Airport Terminal 3, where you can discover Guerlain’s best-selling beauty, skincare, and make-up lines — a.k.a the three axes of Guerlain beauty.  Skincare: The pop-up has the exclusive to Guerlain’s Abeille Royale launch. The…

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Yves Saint Laurent Beauté brings ‘Rock & Roll’ to CDF Haitang Bay

Rock and Roll isn’t something often used to describe Duty Free shopping — but Yves Saint Laurent Beauté’s latest pop-up shows us that it really should be! In an edgy new collaboration, Yves Saint Laurent Beauté and China Duty Free have taken over the CDF Mall in Hating Bay with their new ‘Make it Yours’…

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Coming up Roses: Dior Les Parfums transforms Changi into the rose fields of Grasse

The south of France has been a source of inspiration for plenty fragrance houses, but none more so than for Dior Parfums. From the playful femininity of Miss Dior, the sensual elegance of J’adore, and the mysterious allure of Sauvage – each Dior scent somehow always traces back its origins to the south of France.…

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