From Miu Miu’s ‘unexpected’ Twist, to Gucci’s ode to ‘eccentric lovers’ I’m rounding up some of the most exciting men’s and women’s fragrance launches this February
1.Miu Miu Twist Eau de Toilette
Coty has unveiled the latest addition to its growing fragrance portfolio, Miu Miu Twist Eau de Toilette. It was launched on 1 February and is now available in worldwide travel retail.
The new Eau de Toilette represents a more light-hearted and refreshing version of Miu Miu Twist Eau de Parfum, which was originally launched with a big travel retail push this time last year.
The new Miu Miu Twist Eau de Toilette was jointly created by Perfumer Daniela Andrier and Miu Miu Chief Executive Officer Miuccia Prada. It offers mandarin and apple blossom top notes, white amber accord heart notes, and delicate cedar wood and tonka bean as its base.
Coty has once again tapped American Actress Elle Fanning as the face of Miu Miu Twist Eau de Toilette. She is known for her roles in films such as ‘Maleficent’, ‘Neon Demon’ and ‘Teen Spirit’. Fanning was also the face of the original Miu Miu Twist Eau de Parfum. The playful campaign film shows Fanning playing different roles, from space explorer to comic ingénue, on her journey to becoming a ‘MIUrvie’ star.
2. Gucci Guilty Love Edition
Coty and Gucci have launched ‘Gucci Guilty Love Edition’ to mark the first anniversary of the #ForeverGuilty fragrance collection and celebrate Valentine’s Day (14 February). It is now available in worldwide travel retail.
The limited-edition collection is made up of men’s and women’s fragrances called ‘Gucci Guilty Love Edition Pour Homme’ and ‘Gucci Guilty Love Edition Pour Femme,’ respectively.
Gucci Guilty Love Edition Pour Homme is a spicy citrus scent. It combines ginger, kumquat accord, mandarin and pink pepper top notes; with lavender, geranium, and rosemary heart notes, balanced by patchouli and vetiver base notes.
Gucci Guilty Love Edition Pour Femme is an oriental floral-chypre fragrance, that was inspired by the Narcissus flower. It offers bergamot, grapefruit, raspberry and narcissus top notes, followed by violet and jasmine sambac heart notes, and balanced with patchouli and mineral amber as its base.
Love in a laundromat: The whimsical campaign was shot by Fashion Photographer Glen Luchford
The Gucci Guilty Love Edition campaign was shot by Fashion Photographer Glen Luchford and is set in a stylised laundromat. The campaign shows Leto and Del Rey in different scenes around the ‘quintessentially American’ laundromat, with the Gucci Guilty Love Edition fragrances juxtaposed in the background.
Gucci Guilty Love Edition was also launched as a celebration of #ForeverGuilty fragrance collection’s first anniversary
3. L’Homme Rochas
L’Homme Rochas was created by Senior IFF Perfumer Bruno Jovanovic and is available in a 100ml Eau de Toilette format
French Perfumes and Cosmetics company Interparfums has unveiled L’Homme Rochas, the new men’s fragrance from Rochas.
The new scent, described as ‘romantic, sensual, and fearless’, was created by IFF Senior Perfumer Bruno Jovanovic.
According to Jovanovic, L’Homme Rochas was inspired by the history of Rochas and its deep-rooted relationship with Paris. He said, “This fragrance draws its power and energy from the history and roots of the Maison, staking out a vision of masculinity that is bold and respectful.
“I wanted to reinvent the conventions of Parisian style, which is naturally relaxed, with an Oriental Fougère and modern twist. Its juicy, spicy freshness has a touch of ultra-masculine aromatic notes with a sensual and mysterious trail. L’Homme Rochas embodies every aspect of masculinity with a touch of the unexpected,” he added.
L’Homme Rochas is part of the ‘Oriental Fougère’ olfactive family, which blends fresh citrus notes with warm aromatic undertones. It offers blood orange, pineapple, cardamom, and oriental spice top notes, basil leaf, geranium, and juniper berry heart notes, finished off with sensual moss and tonka bean base notes.
4. Tom Ford Beau de Jour
The Estée Lauder Companies has unveiled ‘Tom Ford Beau de Jour’, the new men’s fragrance pillar from Tom Ford. It is available online and in worldwide travel retail.
Tom Ford Beau de Jour is the latest addition to the Tom Ford Signature Collection. The new scent is part of the ‘aromatic fougère’ olfactive family, which offers moody and floral tones often used in masculine fragrances.
The new male fragrance offers rosemary and basil top notes, green geranium and mint heart notes, balanced with woody patchouli and amber base notes.
“Classic, sharp, maverick…Beau de Jour presents the perfectly groomed gentleman who considers every detail.” – Tom Ford
British Actor Joe Alwyn, known for his roles in ‘The Favourite’ and ‘Mary Queen of Scots’, has been tapped as the face of the new fragrance
5. Moschino Toy Boy
Teddy Bear twins: The launch of (Left) Moschino Toy 2 and (right) Moschino Toy Boy build on one of Euroitalia’s most popular fragrance franchises
Euroitalia has introduced a new men’s fragrances from Moschino The new ‘Toy Boy’ eau de parfum from Moschino serves as a male counterpart to last year’s Moschino Toy 2 female fragrance.
The new male fragrance is described as ‘seductive and playful’ and belongs to the spicy woody olfactive family. It offers Italian bergamot and pink berry top notes, rose and magnolia heart notes, and warm cashmere and vetiver base notes.
The bottle features the same teddy bear silhouette, adapted with a sleek black lacquered finish. The campaign stars Brazilian Model Jhona Burjack and was shot by Fashion Photographer Giampaolo Sgura, under the artistic direction of Moschino Creative Director Jeremy Scott.
The Moschino Toy Boy fragrance is complemented by the release of a range of bath and body care products. It is available as an Eau de parfum in 30 ml, 50 ml, and 100 ml sizes, and as an After Shave Lotion (100 ml), After Shave Balm (100 ml), Perfumed Bath & Shower Gel (250 ml), and Perfumed Shower Gel (200 ml).
Moschino has tapped Brazilian Model Jhona Burjack as the titular ‘Toy Boy’ in its striking black and white campaign
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