Givenchy has partnered with King Power International Group (Thailand) to unveil ‘Le Rouge Outpost’ at Bangkok Suvarnabhumi International Airport.
The outpost was one of the brand’s biggest travel retail activations to date and showcased Givenchy’s exciting ambitions in the channel. It ran from 1 October to 30 November.
The Givenchy Le Rouge Outpost carried strong visibility, with a bold statement in black and red. It offered Givenchy’s most popular make-up, skincare and fragrance collections with a special focus on lips.
‘This is Couture’: The Givenchy Le Rouge pop-up was hard to miss as it featured a striking red and black retail design
Givenchy’s new ‘Le Rouge’ lipstick range was the unmistakable focus of the outpost
The Le Rouge lipstick range was the event highlight. To emphasise the new launch, the pop-up also featured a ‘Le Rouge Lip Bar’ and a ‘Le Rouge Art of Gifting’ zone where customers engraved their Givenchy lipstick tubes.
The Le Rouge lipstick range has been described as ‘the ambassador of Givenchy beauty’ by the brand. The 2019 edition was designed by Givenchy Make-up Artist Nicolas Degennes and offers three new lipstick expressions: Le Rouge, Le Rouge Deep Velvet, and Le Rouge Night Noir.
‘Le Rouge Art of Gifting’: The outpost gave customers the chance to personalise their Givenchy lipstick tubes via the engraving station
It also highlighted the six new ‘Le Rouge Deep Velvet’ shades in the Lip Bar
Le Rouge offers the brand’s signature high coverage formula with a luminous matte finish. It creates a plumping effect with Hyaluronic acid and smooths lips with Acmella Oleracea flower extract. The range comes in 29 hyper-pigmented shades that take colour cues from Givenchy’s runway shows. The lipstick comes in the brand’s signature black leather case.
Le Rouge Deep Velvet features a new highly pigmented formula with a velvety matte powder finish. The lipstick is enriched with mango butter and comes in a new suede case. The Le Rouge Deep Velvet range offers six new ultra-pigmented shades: Beige Nu, Rose Boisé, Fuschia Vibrant, Orange Sable, Rouge Grainé, and Violet Velour.
Le Rouge Night Noir offers a dark glitter sheen formula with ultra-rich colour. It was inspired by Givenchy’s Autumn winter 2018 runway collection, whose dark and shiny colour palette is also reflected in the lipstick case.
Le Rouge Night Noir offers six dark shades called: Night in Light, Night in Red, Night in Gold, Night in blue, Bight in Plum, and Night in Gray. Like Le Rouge, its formula has also been enhanced with plumping Hyaluronic acid spheres and Acmella Oleracea flower extract.
Spanish model Bianca Padilla is the face of Le Rouge
(Left to Right): Le Rouge, Le Rouge Deep Velvet, Le Rouge Night Noir
The Le Rouge campaign stars model Blanca Padilla and was shot by photographer Zoe Ghertner. Padilla also stars in the campaign film shot by director Oliver Hadlee Pearch.
Aside from lips, the outpost also shone a light on Givenchy’s new foundation range. The outposts ‘Face Bar’ showcased the brand’s Matissime and Teint Couture Everwear Foundation lines as well as its Prisme highlighter. Other highlights include Givenchy’s L’Intemporel Blossom skincare range, as well as its L’Interdit fragrance collection.
Face-focus: The outpost also showcased Givenchy’s Teint Couture Everwear foundation
(Left) The L’Intemporel Blossom skincare line (Right), Prisme Highlighter (Bottom), and L’Interdit eau de parfum and eau de toilette were also featured in the outpost
The outpost also offered plenty of interactive phygital features including a digital photobooth and an instant temporary tattoo printer. Both features allowed travelling shoppers to take home a digital or physical souvenir of their Givenchy outpost experience.
Playful phygital elements elevated the shopping experience at the Le Rouge outpost. (Top) Customers could take digital selfies at the photo booth (Bottom) or get instant tattoos with the temporary tattoo printer