The Shilla Duty Free’s Beauty&You concept celebrated its first anniversary with a star-studded celebration in Hong Kong Airport on 30 July. The celebration marked the launch of the ‘Beauty&You Anniversary Pop-up’ along with several exciting experiential activations and promotions throughout the summer. The anniversary pop-up is located on Level 6, Departures East Hall South Terminal 1 at HKIA, and will run until 21 August.
Beauty&You’s first anniversary celebration kicked off with a stellar performance from The Shilla Duty Free’s 2019 brand ambassador – K-pop group Red Velvet. Earlier this month, The Shilla Duty launched a special promotion for Red Velvet fans, which gave them the chance to win tickets to the concert. The first 500 customers during the promotion period also received a Red Velvet souvenir and complimentary skincare trial kits.
Prior to their performance, Red Velvet visited the ‘Beauty&You Anniversary Pop-Up’ for a very special shopping experience. The pop-up was made up of a collection of different engagement zones, which included the Beauty&You DIY Mobile Sticker Photo Booth, the Beauty Party Corner, and a rotating roster of mini experiential zones from YSL Beauty, Sulwhasoo, Marc Jacobs Fragrances, and Ray-Ban.
Beauty&You also introduced a curated selection of exclusive beauty sets and gifts with purchases in honour of its first anniversary. Clinique, Estée Lauder, Kiehl’s, Lancôme, NARS, Shiseido, SK-II and The History of Whoo are just a few of the bands included. In addition to this, travelling customers received special shopping coupons while browsing the wide range of Beauty&You first anniversary products.
Beauty&You’s East Hall stores have also been transformed into unique ‘retailtainment’ zones for the summer. The ‘Curated Zone by Guerlain’ will occupy Beauty&You’s East Hall South Store, it offers VR experiences, postcard and coaster workshops, and lipstick engraving until 14 August. The East Hall North Store also offers complimentary makeup consultations and interactive makeup demonstrations by Yves Saint Laurent and Estée Lauder as well as exclusive travel gifts.
Last but not the least, customers with purchases over HK$2000 will also receive an exclusive Beauty&You branded power bank which features a 3-in-1 built-in charging cable. The offer will run until 15 August.