The ‘First Class Beauty’ Campaign kicks off in Causeway Bay

DFS celebrated the launch of its sixth annual First-Class Beauty campaign, which kicked off with a spectacular party at T Galleria Beauty by DFS in Causeway Bay, Hong Kong on 1 August. This year’s theme is called ‘Your One-Stop Beauty Destination’ and showcases ‘the best of beauty’ from more than 40 leading brands. It offers a curated selection of products and experiences across make-up, skincare, and fragrance brands grouped into three beauty moods – City Nights, Beach Getaway, and Nature Escapes.

To kick-off the campaign in style, the ground floor of T Galleria Beauty by DFS in Causeway Bay was transformed into a “beauty disco”  for the launch party. The celebration was attended by over 300 VIP customers who enjoyed First Class Beauty cake-pops, chocolates strawberries, and a Bailey’s exclusive strawberries-and-cream cocktail crafted specially for the event.

Guests also got the chance to win some DFS exclusives and try out different experiential pop-ups first hand. These included glitter hairstyling and eye makeup station, a travel gift claw machine, and the DFS x Meitu Interactive lip bar — which offers the latest technology in augmented reality make-up application. DFS also collaborated with a Hong Kong based art and lifestyle company to create a make-it-yourself organic Crystal Lip Balm and Glitter Bath Bomb workshop for the launch party. 

‘Lip balms and bath bombs’: KOLs Christine Fok, Nat Kwan and Caroline Fok enjoying the Crystal Lip Balm workshop