Michael Kors has launched a fabulous new digital campaign to promote the Michael Kors Wonderlust Eau de Parfum Collection. The campaigns starring Gigi Hadid soaking up the sun in the Turks & Caicos, inspiring us to panic-buy some pink swimwear and fly to the nearest island paradise so we can scrapbook about our new favourite scent.
To celebrate the new campaign, Michael Kors held a fragrance bottle signing event with Gigi Hadid as well as an interactive pop-up in New York City in July. The ‘experiential treasure hunt’ kicked off at Michael Kors’ Rockefeller Center Store, where guests were given a ‘Michael Kors Experience Map.’ The map led them to three different interactive stops all over Rockefeller Center, which included an in-store photo-booth, an interactive ‘shell phone’ and an immersive Michael Kors Wanderlust Scent Bar. Guests even got the opportunity to win some special prizes including branded beach bags, towels, and deluxe Wanderlust samples.
“Michael Kors Wonderlust is a vacation in a bottle. The fragrance is an escape — a little luxury that takes you away. I love the floral notes and the versatility, it carries me from a day at the beach to a night out with friends.”
Michael Kors has also launched the latest addition to the Wonderlust collection — with the new Michael Kors Wonderlust Sublime Eau de Parfum. The new fragrance is ‘a sensual oriental fragrance’ and is the perfect scent for your next summer holiday. The new fragrance features Orange Flower, Pink Pepper, and Cinnamon top notes, balanced by floral heart notes of Dianthus and Jasmine, and finished off with woody amber base notes. It will be available in Downtown Duty-Free and travel retail locations worldwide in August 2019.