Carolina Herrera has pre-launched the latest collector’s edition of Good Girl Glorious Gold in DXB (Dubai International Airport). It will be available exclusively in Dubai Duty Free until the 31st July.
The Good Girl Glorious Gold collector edition fragrance is the fourth collector edition in the Good Girl range. It was designed by perfumer Louise Turner and offers creamy floral notes of jasmine, sambac, tuberose, tonka bean, cocoa, and coffee.
The packaging was inspired by the art deco movement and offers a glittering gold rendition of the Good Girl stiletto perfume bottle. Good Girl brand ambassador (and Carolina Herrera muse) Karlie Kloss is the star of the campaign.
The Good Girl Glorious Gold pre-launch combines glamorous retail pop-ups with an all-out digital media campaign. The pre-launch is pretty hard to miss as the visuals are featured heavily on 200 JCDecaux screens throughout high footfall areas and on a further 70 digital screens in Dubai Duty Free’s stores.
The pop-up ‘animation sites’ feature a striking gold and black art deco design, where you can buy the new collector edition fragrance as well as Carolina Herrera’s Good Girl EDP and Good Girl Legère scents. You can also have their purchases wrapped with Carolina Herrera’s signature red paper bag, accented with gold and silk details. You can also receive a gift with purchase when buying one or more fragrances. (These include a gold-coloured pouch, a branded tote, and Good Girl bath salts)
judyfree.net 