Yves Saint Laurent Beauté took over Bangkok’s King Power Downtown Srivaree Complex wit a blossoming pop-up to launch the brand’s new fragrance – Mon Paris Parfum Floral.
The ‘Make it Yours’ pop-up was peak personalisation, where customers embarked on a ‘romantic journey’ to discover the new chypre and white peony elements of YSL Beauté’s new scent. You begin your ‘personalised beauty journey’ by selecting a fragrance then customising the bottle with an engraving, before finally choosing a personalised gift box.
If that wasn’t enough, you could also top off your personalised fragrance with a personalised lipstick from Yves Saint Laurent Beauté’s Rouge Pur Couture collection.
Mon Paris Parfum Floral
The new bottle design was inspired by the ornamental style of YSL couture and comes in a luminous pale pink shade with a blush Cassandra logo and crystal pearl encrusted black ribbon.
Mon Paris Parfum Floral was created by perfumers Dora Baghriche and Olivier Cresp, who have previously collaborated on the Mon Paris fragrance series for YSL Beauté. The new scent features zesty top notes of bergamot essence, flesh of pears, raspberries, and peach pulp. This is balanced by heart notes of datura flower, jasmine sambac, orange flower, magnolia essence, and peony accord; and is finished off with base notes of patchouli essence and musk.
Here’s a look back at some of the highlights of Yves Saint Laurent’s Make it Yours Pop-up