The south of France has been a source of inspiration for plenty fragrance houses, but none more so than for Dior Parfums. From the playful femininity of Miss Dior, the sensual elegance of J’adore, and the mysterious allure of Sauvage – each Dior scent somehow always traces back its origins to the south of France. After all, Monsieur Dior himself spent plenty idyllic summers in his country home in La Colle Noire in Grasse. Today, Grasse is still home to Les Fountains Parfumées, Dior’s fragrance laboratory.
If you’re passing through Changi Airport from the 17 June until the 28 July – then you’re in luck. Because Dior has taken over the space in front of Shilla Duty Free for a multi-sensorial pop-up thats celebrates Dior’s unique fragrance savoir-faire and the French couturier’s love of fragrances.
The Dior Les Parfums pop-up goes behind the curtains look at Dior’s unique fragrance heritage and creates a truly unique traveller’s experience that transports guests to the south of France. The pop-up features the very best in ‘retailtainment’ and is the first time that Dior has recreated the magic of Grasse in an airport. The multi-sensory journey begins with a fragrance consultation where you can design your own signature scent, and then receive pro-makeup tips from on-site beauty consultants. You can also experience the delicate flavours of rose by tasting rose jams and rose tea blends from Les Domaines de Manon and even get personalised packaging for any Dior purchases. Before leaving for your flight, you can also capture picture perfect moments at the stunning floral swing.
“At Parfums Christian Dior, we want to create unique and indulgent fragrance exploratory journeys for our customers, where they can find a fragrance that he/she can call his/her own.”– Gegoire Walter, Area Manager of South East Asia Parfums Christian Dior.
The Dior Les Parfums pop-up will be at Terminal 1 of Changi Airport in Singapore from July until July 28, 2019.
If you need help deciding on which Dior scent to add to your fragrance collection, then check out my easy no-frills olfactory guide on the maison’s most iconic fragrances.